Business as Usual

Business as Usual

It is easy to look at what’s happening here in San Francisco and the Silicon Valley and get excited. It’s invigorating just being around the energy here in SOMA. Seeing all the young, hopeful techies working for cool companies doing amazing things and...
Social Media Advertising: The Maze Method

Social Media Advertising: The Maze Method

My six year old daughter recently discovered mazes. I remember the first time she tried one, she got so frustrated that she threw her crayon across the room and tore the thing to shreds (hmm, wonder where she gets that sort of behavior from?). Of course, she isn’t one...
New Beginnings and Avoiding Old Traps

New Beginnings and Avoiding Old Traps

We are super excited to finally launch the new E5 website (it kinda took longer than we anticipated). Along with it, we created a brand spanking new blog experience. It’s been awhile since I have posted, which got me thinking about commitments, motivation and...
Content Marketing: What is it?

Content Marketing: What is it?

The term content marketing is buzzing around the interwebs like crazy. You will hear things like: “It is the most effective way to market’, “It’s a must for your business”, “It replaces traditional marketing”, “it’s magic fairy dust’. All these things are at least...
25 Things: A Retrospective

25 Things: A Retrospective

Last night a good friend “liked” an old note of mine on Facebook…a really old one called “25 Things”. Sound familiar? It was a MEME that took Facebook by storm in late 2008, early 2009, generating more than 5 million “notes” in one week at its highest point. For those...
Social Media Cost Rising and Why It Should

Social Media Cost Rising and Why It Should

It wasn’t too long ago that media required significant planning, time, equipment and expense. Take a simple press proof (what’s that you say?). When I was a young print designer, the process could take days, involved toxic chemicals and cost hundreds if not thousands...

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