The Best Kind of Storyteller

The Best Kind of Storyteller

The best kind of storyteller knows her audience and tells them riveting tales that pertain to their lives, dreams, ambitions and even their fears. She doesn’t need to convince them that they want to hear her story, she has them hooked at “Once Upon a...
Why vs. What & How

Why vs. What & How

There are some very successful blogs out there that focus on what to do and how to do it in our industry–actually, there are quite a few. Some of them even promise they will teach you the “secret” to becoming an overnight marketing success (for a price of course), see...
Zen and the Art of Motor Scooter Maintenance

Zen and the Art of Motor Scooter Maintenance

I love almost anything that has two wheels and a motor. There is just nothing like the feeling of jumping on a motorcycle or scooter and riding to…well…just about anywhere. My first love in that space was vintage Italian motor scooters, Lambrettas to be precise. From...
Are you punk enough?

Are you punk enough?

When I was about twelve, I spent the summer down at the Jersey shore with my uncle and his family. I made friends with a local kid named Rick a couple of doors down from us. Rick and I hung out every day that summer skating and listening to a mix tape he had gotten...
Do You Really Need That Logo?

Do You Really Need That Logo?

On a fairly regular basis we meet someone and they say, “We need a logo…a website…a mobile app…” or some other marketing asset. After doing our initial consult, we find there is quite a bit of work to be done before we can actually start...
101 Days Without an Accident

101 Days Without an Accident

Sometimes when you walk into a construction or manufacturing site, you will see a sign indicating how many days the crew has gone without an accident. The signs are there as a reminder that what these folks are doing has some danger associated with it and that if you...

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