Marketing Assessment Marketing Assessment Tool Step 1 of 3 33% Name* First Last Email* PhoneBranding: the foundationBranding is the starting point for telling your story. Tell us about the basic components of your brand.Do you have a professionally designed logo?YesNoUpload Your LogoAccepted file types: jpg, gif, png, pdf, ai.Do you have a tagline?YesNoEnter here:Do you have a Mission Statement?YesNoEnter here:Do you have professionally shot photography or stock images that represent your brand?YesNoIf yes, please upload up to five below:Image 1Accepted file types: jpg, gif, png, pdf.Image 2Accepted file types: jpg, gif, png, pdf.Image 3Accepted file types: jpg, gif, png, pdf.Image 4Accepted file types: jpg, gif, png, pdf.Image 5Accepted file types: jpg, gif, png, pdf.Existing Assets Business Cards Letterhead Brochure Flyers Postcards Print Ads Radio Spots Television Ads Other Methods of generating new business: Events (Conference, Trade shows, etc.) Telemarketing Direct Sales Other (Please describe): Core CompetenciesYour logo and tagline are the "Once upon a time..." part of the story. What about the rest? Below are some questions to help you get started:Why are you passionate about what you do?What is your business philosophy?What differentiates you from your competitors?Name at least one thing about your business you would like to improve or enhance.Give five descriptive words a satisfied customer might use to describe your business. Give five descriptive words an unsatisfied customer might use to describe your business. Digital Marketing Baseline, Goals and ObjectivesYou need a website, you think you need an email blast or to use every social media platform available, but do you? That depends, tell us what you have today and what you mean to accomplish:Do you currently have a website?YesNoSite URL Are you active on any social media platforms?YesNoIf yes, please provide appropriate links below.Facebook Twitter LinkedIn Instagram Pinterest OtherAre you listed on any Review or Guide platforms?YesNoIf yes, please provide appropriate links below.Yelp! Google Maps Local Yahoo! Other Do you currently publish a mobile App?yesNoIf Yes, share your landing page: Are you currently buying PPC (Pay Per Click) Advertising?YesNoIf Yes, check all that apply: Google Adwords Yahoo! Facebook Twitter Yelp! Goals/Objectives (Check all that apply): Increase Brand Awareness Generate New Business Lead Generation Serve Multimedia Content Online Scheduling/Appointments Sell Products Online Communicate to Existing Customers Members Only Content Social Media Mobile Compliance (Phone/Tablet friendly) Other (Please Describe):Is there anything else you would like to share about your business, brand or story?CommentsThis field is for validation purposes and should be left unchanged. Δ
