Branding Toolkit: Elements Meetup

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Branding Basics Workshop Replay


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The First Steps

The Words: Come up with the five descriptive words to lay down the foundation for your work, use our Branding Worksheet to work through this – at the end, you can make a wordcloud to help visualize this (example). For a more visual approach check out Cooper’s Brand Experience Workshop method – you can also take their class here in San Francisco.

Some other resources that can help you with this:
Brainwriting: A different approach to the brainstorm – we love this method for so many reasons.
Thesaurus: to help you choose unique powerful words and avoid the mundane

The Manifesto: As a framework for your brand personality, you can start with a manifesto – here is an example of that.

Why?: Be sure to watch Simon Sinek’s Ted Talk on the subject. After, think about your why and what your mission is with your business/org. Remember, you need to have a line in the sand. How can you leverage “not for everybody” so that you are more for the exact people you are trying to reach? To help you think about this, check out Seth Godin’s piece on Tribes.

Obviously, this isn’t meant to replace hiring a designer or other creative professional, but it’s meant to get you started thinking about your brand in a smarter way – just because it isn’t perfect and polished doesn’t mean you can’t start living your brand today.

Still, here is some inspiration

Check out one of our favorite rebranding stories:

Asana’s New Look

Here are is a list of 50 amazing brand books to show you what’s possible:

50 Meticulous Style Guides



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