A Trip Back East

A Trip Back East

I LOVE NEW YORK CITY! Anyone that knows me at all is aware of this. I grew up in North Jersey just a few miles away from Manhattan and lived and worked in NYC for just under five years. I also very much love San Francisco. After all, it is the place I decided to lay...
Out in the Cold: Untested Assumptions…

Out in the Cold: Untested Assumptions…

I am in New Jersey/New York this week on business and it is sooooooo cold! I shouldn’t be surprised. I mean, I grew up in the area and I read that it was going to be “dangerously” cold while I was here. Still, It felt much colder than I had imagined. To add to this,...
Can We Please Lay Off the Jargon a bit?

Can We Please Lay Off the Jargon a bit?

I was 32 years old, older than most, before I got my first corporate job. Until then I had either worked for myself in some capacity or for small, family-owned businesses. I have to admit, I was really intimidated by it in the beginning. I was working for a huge, name...
Price to Thrive–Never Discount Yourself

Price to Thrive–Never Discount Yourself

Whether you have an agency, a retail store, are a freelancer or own any sort of business, at some point you are going to come across people who may want to negotiate or ask for a discount on what you are selling. I am here to tell you, “Don’t do it!” Now, I know what...
Idea vs. Execution

Idea vs. Execution

I recently heard someone say that, “I have this idea for an app.”, has to be the most overused sentence in San Francisco right now. I think she may have been on to something. Since part of what we do at E5 is designing/building websites and mobile apps, we...
New Beginnings and Avoiding Old Traps

New Beginnings and Avoiding Old Traps

We are super excited to finally launch the new E5 website (it kinda took longer than we anticipated). Along with it, we created a brand spanking new blog experience. It’s been awhile since I have posted, which got me thinking about commitments, motivation and...

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